Emotiv Mobility had never exhibited at a trade show. No brand recognition, no category presence, and a product line that lives inside other companies' machines. Their debut was 4,000 square feet at CES 2026.

The problem was never visibility. It was hierarchy. CES is a hall of finished products, and every instinct in that room tells a supplier to compete by acting like one.

We're not a mobility brand. We're the force behind it.

Executive Creative Director, Pinnacle. Creative concept, creative strategy, design direction, pitch.

BUILT FOR WHAT'S NEXT | CES 2026

Messaging ran in three tiers. A canopy line readable from across the hall. An orientation line at the hub. Product-level discovery inside each zone. You could read the entire company in five seconds or one system in fifteen minutes, and both were designed on purpose.

The work won the business. It went up in Las Vegas in January.

Coverage: Event Marketer

The eVTOL anchored Lift & Reach at floor level, where it did the one thing an unknown brand needs most in that building. It stopped people.

EMOTIV

The Nexus: a central hub feeding four capability zones — Power, Efficiency, Lift & Reach, System Intelligence. Each one built around a system already in production. At a show full of concept cars, nothing on that floor was a concept.